Without dynamic trade show staffing, your pre-event marketing activities, eye-catching exhibit, great signage, product demonstrations, and appealing giveaways can be wasted.

Booth personnel are the lifeblood of your exhibit strategy. During your events, booth representatives carry the responsibility for pre-qualifying your exhibit visitors, establishing relationships that convert prospects into leads and then into buyers, and personify your company's quality and image.

To put it simply, the effectiveness of your exhibit team can make or break your success at any given show.

Therefore, you should staff your booth with the best and the brightest representatives from your organization… those who deeply believe in your product, have superior communication and customer service skills, and fully understand your objectives.

If you must use volunteers, they need to have extensive training on all aspects of your organization, products, goals, target audience, and sales message. When you contract You Times Two for trade show staffing, we'll take the time to go over these points; making sure we'll represent you in the best possible light. We will also:

• Provide friendly, lively, booth personnel that will focus on achieving your company’s goals.
• Assist you in the training of our staff. This will include a well-practiced script where attendees are greeted quickly; staffers introduce themselves with a one-minute overview of your company and its benefits; questions are asked to find out if the visitors are good prospects, followed by another 30 seconds of detail on products or services; and getting visitor information for effective follow-up after the event.
• Ensure our personnel are well versed in business etiquette and the procedures for trade show booth personnel.

Personal relationship building, need-based sales consulting, and attentive service are essential to fully leverage trade show efforts. You Times Two can help you reach your goals.